Random Acts of Mercy and Kindness, or RAMK, is a necessary and important part of bmpUnited standard business lines, as critical and as important as Medical Advocacy and Support, MAS, for example. RAMK is needed because of inequity and lack of equal opportunity for all. Any acts of mercy and kindness that can be done are means to confront poverty and hopelessness, thereby minimizing crimes and radicalism. There are many reasons for inequity including, imperfect markets as well as imperfect humanity. Regardless of the reasons for inequity, those impacted by inequity must be assisted to become part of community growth, rather than allow them to become apathetic and disengaged. When people get out of poverty with a little help from bmpUnited and others, they are able to do more for themselves, and everybody wins.